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Creative Aerobics is an internationally proven technique for producing creative ideas. It works for you regardless of whether you are a left-brained student, a creative writer, an engineer, a copywriter, a businessperson, a gifted writer or an artist, or an advertising or marketing professional. In other words, it is a contemporary, creative process that can work for everybody. Advertising and marketing professionals will find this book particularly helpful in extending their ideation skills, maximizing their creative potential, and reducing their time per assignment.

This technique has been tested, both in the classroom and the boardroom. Using this, American and Indian students have received more than 200 local, regional, national, and international awards for their creativity from prestigious competitions such as the AAF ADDY and the International Summit Awards. Advertising professionals, from copywriters to creative directors, have collected several awards such as the Cannes Lions, Clio, Ad Asia Pacific Awards, Media Spikes, One Show, and D&AD Pencils for the memorable and effective campaigns they have created for their agencies using this thought process.

This book is for anyone who wants to enhance their creativity! There is no aspect of life where this crucial skill is not utilized. Get the book and get cracking!

PrefaceAcknowledgementsTaking the Wraps/Raps Off Creative AerobicIn the BeginningDavid versus Goliath, AKA Small versus the Big IdeaDefining the Creative Process TodayDeveloping your Creative Magnifying GlassTraining for your Creativity MarathonCreative Aerobics 1 (CA1): The Facts. Just the FactsCreative Aerobics 2 (CA2): New NomenclatureIt Is What It IsntCreative Aerobics 3 (CA4): Its the Same. Only DifferentCreative Aerobics 4 (CA4): Refining DefiningVerbal Four-/For-/ForeplayBody English (Its Not Just About Golf)How the Student Award Winners Do ItHow the Professionals Do It!Every Body (Copy) Needs a Slogan, SometimeMass Media Medley.Com CreativityPractical Reflections on the ProfessionIndex